How You Can Make Your Listings More Attractive To Potential Buyers

As a Real Estate Agent, it’s important to make your listings as attractive as possible to potential buyers. There are thousands of listings that go out a day, so making sure yours stand out is key. If your listings are not standing out, it’s likely due to them either not being intriguing enough or just the fact that they don’t satisfy the potential buyers’ needs.

Since people are mostly searching online these days, there are more opportunities to attract them to your listing. Here are some tips to keep in mind when putting together your listing so that you can get the most reach!

Have an intriguing headline: The first step is to catch people’s attention. Headlines are the first thing people see when they come across a listing and if it doesn’t stand out enough, it’s likely that they will scroll right by it. Create an attractive and eye-catching headline that will attract the potential buyer to want to read more!

Don't leave out any property information: Buyers usually check the basic property information first and foremost, so making sure you have all the information they are looking for is important. If they don’t see something listed that is a must for them, they’re probably going to keep scrolling. The thing is, your listing might have that thing they are looking for but you left it out of the description! Be sure to include the complete address, number of bedrooms, number of bathrooms, area (square footage), asking price, and anything else that might be a key part of your listing.

Use high-quality, professional images; If the property information meets all the buyer’s requirements, the next thing they are going to look for is pictures of the property. Pictures are key as they attract buyers more than words. We recommend hiring a professional real estate photographer to really showcase your property to help it stand out amongst other listings.

Add a video: If you really want to take your listing to the next level, consider filming a video of the property. This gives potential buyers almost the same experience as an in-person walkthrough of the home! You could also use a drone to capture the property from above to give the buyers a look at the whole premises and its surrounding area. In addition, using interactive floor plans generate far more views than those without them. It truly helps to give the potential buyer a sense of the space without physically being in it.