Become a Certified Real Estate ConsultantSM

Redefining the role and relevance of Real Estate Professionals forever!

 

The only Real Estate certification and network in the age of AI that will transform the relationship between homeowners and real estate professionals by elevating prestige, relevance, value, and income.

BECOME A CERTIFIED REAL ESTATE CONSULTANT

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Thank you for your interest in elevating your career by bringing greater value to homeowners when they are not in the market which will close the real estate loyalty gap, truly help you gain clients for life and significantly increase your own lead generation system and referrals.

-Allan Dalton

Lets Unpack This

The Challenge Isn’t Transactional, It’s Relational!

Here is why personal and full-service are no longer enough.

  • The majority of real estate relationships do not extend in a meaningful way during the many years homeowners are not on the market

  • 89% of buyers surveyed say they would use their agent again; however, less than 13% actually do

  • Once the transaction ends, so does the agent’s relevance in the client’s day-to-day decision-making

  • Most agents, after years of hard work and success, have nothing to sell when they retire

  • Clients remember the transactional experience, but over time, that memory fades

  • In a world of emerging AI and instantly available information, the question is “Will Agents use AI to become indispensable and more human or become diminished and less human to clients?"

  • Without a clearly defined post-transaction role, agents become either forgotten or interchangeable when the next move comes

  • Most consumers/clients regret not owning enough real estate, yet very few have developed a plan with their agents

This is a New Way of doing business, are you ready?

BECOME A CERTIFIED REAL ESTATE CONSULTANT

What you will learn and how:

This certification will teach you how to turn your database into a true client-based business by focusing on relationships, referrals, and consultative in-home appointments. It highlights the value of coaching homeowners, using analytical AI for smarter decisions, and positioning yourself as a Certified Real Estate Consultant. The goal is to help you grow influence, deepen client trust, and build consistent, long-term business.

What will you receive after signup:

  • Step-by-step Video Training Course

  • Planning Guide to use with your clients

  •  Padfolio Workbook designed to guide you through each video lesson with a notebook

  • The proven 5-Step In-Home Consultation system

What will you receive after graduation:

  • A Certificate & Marketing Collateral

  • A Certified Real Estate Consultant pin

  • Access to our Exclusive Network

Meet the Visionaries...

Allan Dalton 

The co-originator and developer of the Certified Real Estate Consultant designation, online course, and professional network. He is the former CEO of Realtor.com. A former Boston Celtics draft choice, Allan was also President and Co-Owner of a 60-office brokerage that he built organically. He was named by NAR as one of the real estate industry’s Top 25 Thought Leaders.

Allan also served as Senior Vice President of Research and Development for HomeServices of America, is recognized as the originator of real estate planning, and is the author of the recent book on artificial intelligence, Agent to Aigent. 

Anthony Lamacchia 

Founder and CEO of a multi-billion-dollar, multi-state brokerage with offices across New England and Florida.

Anthony the former #1 Agent in MA, and a nationally respected advocate for Real Estate agents ethics and values, has built one of the most successful and recognizable real estate brands in the country.  He is the founder of Crush It In Real Estate, a national training platform that empowers agents and broker-owners to build profitable, sustainable businesses in any market.

A sought-after real estate trainer and industry speaker, Anthony served as Broker Liaison for the National Association of Realtors in 2025, playing a key role in the industries ongoing need to present to the public higher value.

John Featherston

Founder & CEO, RIS Media

John E. Featherston is the Founder, CEO and Publisher of RISMedia, which he launched in 1980 to deliver trusted real estate news, insights and business intelligence to industry professionals. Under his leadership, RISMedia has grown into a leading source of information for agents, brokers, MLS leaders and real estate professionals nationwide.

With more than four decades of experience, Featherston is a respected thought leader, speaker and advocate for homeownership, dedicated to helping real estate professionals succeed through education, innovation and access to reliable, unbiased information.

Mission Statement

My mission is to become a trusted and Certified Real Estate Consultant, one who delivers exceptional clarity and value to homeowners, helping them make confident decisions about their most important asset. I am committed to building a future where my consultations create meaningful impact, stronger relationships, and a steady flow of referrals. I will remain flexible in how I serve my clients. I will adapt as markets and technology evolve. I will treat my profession not simply as a business, but as a professional practice. I will continuously sharpen my skills. I will choose goals that challenge me to grow, while remaining realistic and achievable, creating consistent income, deeper trust with homeowners, and a reputation for delivering real value. A Real Estate Consultant is who I am. Helping my clients transactionally, with planning and asset management, is what I do.

 

Become a Certified

Real Estate Consultant

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$999

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Hear what industry experts are saying...

“This designation and course take everything we have been working on over the last several years to the next level, with a certification that consumers can finally understand and therefore respect. The Certified Real Estate Consultant is not just a good idea, or even a great one. It is the critical idea for real estate professionals moving forward. In other words, this is the idea whose time has come.”

- DeAnn B. Golden, CEO MBA Georgia Properties Berkshire Hathaway Home Services

"The world outside real estate is evolving far faster than the industry itself, and the biggest shifts, from the internet and smartphones to paperless contracts and now AI have always come from the outside. Going back to the basics isn’t enough; real estate needs a true makeover now. The future lies in elevating sales professionals into trusted consultants who guide buyers, sellers, and homeowners through a proven in-home consulting system to protect and grow future transactions."

- Gino Blefari, Former President and CEO of HomeServices of America, Inc.

"I have built my business on after-the-sale value. Having this uniquely prestigious credential, along with the real estate planning system, the five-step in-home consulting system, and the teachings of Anthony and Allan, will elevate how I serve my clients. Just as important, the opportunity to share ideas and collaborate with other Certified Real Estate Consultants across the country will expand my sphere of influence and strengthen my team’s success for years to come."

- Julie Vanderblue, CEO of The Vanderblue Team

"As an agent who sells an average of 75 homes a year, I found that the Crush It Real Estate Consultant course gave me a powerful mindset shift from focusing on transactions to truly serving as a professional real estate consultant. It helped me build a strong ecosystem of trusted home service providers and positioned me as the strategic partner for my past clients, guiding them in decisions about their homes, equity, and futures. This course reinforced that our role isn’t just to sell homes, but it’s to provide ongoing service and value."

- Christine Serafini, Miranda Real Estate Group, Albany, NY 

 "There are moments that we experience as Real Estate Professionals that can change the path of our industry through vision and intention. This is one of those moments for me personally. I am very proud to now be a Certified Real Estate Consultant, enabling me with the relationship-based toolbelt to guide, consult, and advise my clients with their most important asset, their home, through their lifetime. Thank you to the entire team at Crush It In Real Estate for delivering such a powerful and meaningful certification with the help of Allan Dalton, Anthony Lamacchia, and John Featherston, industry titans, rainmakers, and thought leaders."

- Paul J. Cervone, Lamacchia Realty

  

Additional Team Members 

Mike McGrory

VP of Sales, Lamacchia Realty

Mike McGrory is the Vice President of Sales at Lamacchia Realty, and brings years of real-world expertise in driving strategic sales performance, mentoring agents, and ensuring exceptional results for home sellers nationwide.

Lindsay Favazza

VP of Marketing, Lamacchia Companies

Lindsay is the Vice President of Marketing at Lamacchia Companies and leads innovative, multi-channel brand growth and lead-generation strategies that fuel success across all Lamacchia Companies while empowering agents with cutting-edge marketing expertise.  

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